Because Fryeburg Academy draws students not only from Fryeburg, ME, but also from across the country and around the world, the Admissions Director wanted a video that captures the spirit of the Academy, especially for those who cannot visit the campus. Within the framework of showing all of the programs Fryeburg offers, we focused on 3-4 specific storylines that give potential students, and their parents, a better understanding of the benefits of being a member of the Fryeburg Academy community. This video is also used for marketing and fundraising purposes.